Skip to main content

MGT 300: Home

Find books, databases, and websites to help you find marketing and demographic information.

Overview

This library guide contains links and databases to help you find demographic, industry, and market share information to make a marketing plan.

You can search business source premier to find marketing and industry information.  Use keywords to describe your product or industry.  Then try some of the following keywords to refine.

  • trends
  • consumer preferences
  • segmentation
  • branding
  • social media

Use the links in the Get Demographic Information box to find economic and income information, consumer confidence, and other statistics.  You can also search Business Insights Essentials by industry to find market share information.  Use the Local Market Audience Analyst database to find market potential information.  (Not all products and industries are covered.)

If you need assistance finding information contact Becky Alford.

Get Demographic Information

Find More

Best Bets

Find Industry Reports and Trends

Browse these links to industry websites and trade journals to learn about industry-related trends, consumer preferences, marketing, competition, and more.

American Floral Endowment
Browse the News and Reports links to find market research and trends.
https://endowment.org/

American Nurseryman
This is a trade journal that covers marketing and trends, new products, and laws related to professionals in the nursery business.
http://search.ebscohost.com.ac.ezproxy.switchinc.org/login.aspx?direct=true&AuthType=cookie,ip,cpid&custid=s6221949&db=buh&jid=ANY&site=ehost-live

Fashion United
This website is geared to fashion professionals.  You can search it to find news, statistics, trends, marketing info and more.
https://fashionunited.info/

Women's Wear Daily
This trade journal gives information about news, trends, and marketing in the fashion industry.
http://search.ebscohost.com.ac.ezproxy.switchinc.org/login.aspx?direct=true&AuthType=cookie,ip,cpid&custid=s6221949&db=buh&jid=WWD&site=ehost-live

Recommended Books on Marketing

How Do I?