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MGT 300: Home

Find books, databases, and websites to help you find marketing and demographic information.


This library guide contains links and databases to help you find demographic, industry, and market share information to make a marketing plan.

You can search business source premier to find marketing and industry information.  Use keywords to describe your product or industry.  Then try some of the following keywords to refine.

  • trends
  • consumer preferences
  • segmentation
  • branding
  • social media

Use the links in the Get Demographic Information box to find economic and income information, consumer confidence, and other statistics.  You can also search Business Insights Essentials by industry to find market share information.  Use the Local Market Audience Analyst database to find market potential information.  (Not all products and industries are covered.)

If you need assistance finding information contact Becky Alford.

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