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MGT 300: Local Market Audience Analyst

Find books, databases, and websites to help you find marketing and demographic information.

About LMAA

Local Market Audience Analyst is a database of proprietary demographic data from Nielsen. 

After you log in you can use its menus to extract data, select a location (counties or states), and create reports.  You can use it to find things like market potential, psychographics, and consumer concentration.

Using Local Market Audience Analyst

This video shows you how to find the Local Market Audience Analyst demographics database.  It also shows you how to login to the database and use its menus to create a market potential report.  **Note that you can select one or more of the Claritas Consumer Profiles, and you can select one or more state or county for your report.


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