This library guide contains links and databases to help you find demographic, industry, and market share information to make a marketing plan.
You can search business source premier to find marketing and industry information. Use keywords to describe your product or industry. Then try some of the following keywords to refine.
Use the links in the Get Demographic Information box to find economic and income information, consumer confidence, and other statistics. You can also search Business Insights Essentials by industry to find market share information. Use the Local Market Audience Analyst database to find market potential information. (Not all products and industries are covered.)
Find Industry Reports and Trends
Browse these links to industry websites and trade journals to learn about industry-related trends, consumer preferences, marketing, competition, and more.
American Floral Endowment
Browse the News and Reports links to find market research and trends.
This is a trade journal that covers marketing and trends, new products, and laws related to professionals in the nursery business.
This website is geared to fashion professionals. You can search it to find news, statistics, trends, marketing info and more.
Women's Wear Daily
This trade journal gives information about news, trends, and marketing in the fashion industry.