This guide contains links, books, journals, and websites to help you find marketing, industry, performing arts, and segmentation information.
To get started finding books and articles on the performing arts industry and marketing, try combining some of these keywords.
If you would like assistance finding information, you can call or e-mail a librarian: firstname.lastname@example.org, (414) 382-6355.
You can search Business Source Premier to find articles on marketing, loyalty, consumer preferences, and segmentation.
Search Business Insights Essentials and First Research to find industry reports and statistics.
Use the purple search box to find Ebooks on your topic. (Click on a title of interest and find the purple Read Online box to view the ebook.)
You can use the TopCat search box to find print books available in the Alverno College Library.
See the How Do I? box on the right to find tutorials to help you search Ebooks and TopCat.
If you need information about marketing plans, branding, or customer relations, you can select a library book from the list below. Click a title of interest to see topics the book covers and find a call number for the book. You can ask at the library circulation desk for assistance finding books.
There are two ways to search these e-journals: