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GECM 450: Home

Find links and tips to help you find books and articles on your topic.

Research Tips

For your research project you need to find all the relevant books, articles, and essays on your topic.  Here are a few tips to get started.

  • Use several different keyword combinations and do several searches to be sure you've searched thoroughly.  For example, if I wanted to research workplace discrimination I  might try diversity in the workplace, sexual harassment, or pay equity.
  • Try the advanced search mode.  You can limit your search to only journals in your discipline or topic.  This will help you weed out irrelevant results.
  • Do not limit your search to full text.  You can paste article titles into Google Scholar or request articles via interlibrary loan for free.  (Interlibrary loan often takes a few days, and you get a PDF of your article.  You can also request books via Interlibary Loan.)

If you would like one on one help or search tips, you can visit or called the library's Research Help Desk at (414) 382-6062, or Ask A Librarian.

Getting Started

Use the links in this box to start your search for books and articles on your topic. 
Business Source is the best place to look for articles and reports on all business topics, and Communication and Mass Media Complete is the best place to start a search for articles about media, the internet, and communication.

You can search TOPCAT to find books available in the Alverno College Library.  You can also find books located in other local libraries.  You can use the hold icon to request these for free.  They will be delivered to Alverno in 1 or 2 days for you to pick up.

See the How Do I? menu for more tips to start searching, cite sources, and find full text articles.

ProQuest Ebook Central

Library Catalog (TOPCAT)

Google Scholar



How Do I?

Expand Your Search

For your bibliography you will need to do extensive research to find all the relevant books, articles, and essays that are required.  In order to do that, you will need to search several different databases.  Use the information and keywords you found in the databases at the top of the page to continue your search using the links below.

**Use the advanced search mode to limit your search to topics and journals in your discipline.  This will help you weed out irrelevant articles.

Expand Your Search - Databases