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MGT 300: Marketing Principles & Management

Find books, databases, and websites to help you find marketing and demographic information.

MGT 300: Marketing Principles & Management


Getting Started

Find Industry Reports and Trends

Browse these links to industry websites and trade journals to learn about industry-related trends, consumer preferences, marketing, competition, and more.

American Floral Endowment
Browse the News and Reports links to find market research and trends.
https://endowment.org/

American Nurseryman
This is a trade journal that covers marketing and trends, new products, and laws related to professionals in the nursery business.
http://search.ebscohost.com.ac.ezproxy.switchinc.org/login.aspx?direct=true&AuthType=cookie,ip,cpid&custid=s6221949&db=buh&jid=ANY&site=ehost-live

Fashion United
This website is geared to fashion professionals.  You can search it to find news, statistics, trends, marketing info and more.
https://fashionunited.info/

Women's Wear Daily
This trade journal gives information about news, trends, and marketing in the fashion industry.
http://search.ebscohost.com.ac.ezproxy.switchinc.org/login.aspx?direct=true&AuthType=cookie,ip,cpid&custid=s6221949&db=buh&jid=WWD&site=ehost-live